Artemide


MICHELE DE LUCCHI and Artemide

PH ELLIOTT ERWITT

Delucchi_Stand01

“Artemide is a goddess, and gods fit nicely in temples. Artemide’s stand in Frankfurt is a huge colonnade, a lightweight open structure that defines the layout of the exhibiting space. The column epitomizes solidity and is a simple, high-impact primeval architectural element.

These are square columns, almost 5 m high, with the individual products fitted inside. The columns bear roofings that adjust the pavilion’s ambient light and support the luminous effects of the Artemide appliances.

The exhibiting course is organized through alleys, colonnades, and open plazas. Visitors can review the Artemide products on display, divided by types and application fields.”

Michele De Lucchi

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Pietà_web” “The Rondanini Pietà is in its new home of the Ospedale Spagnolo at the Castello Sforzesco.

It is in a large room, in the right position and in the correct proportion. It is also in the right light.

There are no accents, violent beams used to whiten the marble and blacken the shadows. They are not needed.

The drama lies within the stone and the surface that Michelangelo has brought to light emanates it in such abundance that no further deceptive accentuations are required.

It is a silent light.”
Michele De Lucchi

The competence of Artemide was the key to create a discrete “silent light” which, although not interfering, take out the expressive and dramatic identity of Michelangelo’s Pietà.

The innovative optical project of the shapers which cut the light on the sculpture became the point of the Tycho project.

Faretti_web

I fari e i faretti proiettano una luce molto intensa e molto circoscritta che è molto utile per illuminare quando c’è bisogno di concentrare la luce.

E’ una luce sempre molto funzionale e pratica che però è molto fastidiosa quando entra negli occhi e abbaglia. Per evitare questo il faretto Tycho è predisposto con una visiera che protegge la luce e gli occhi di chi lo usa.

Il faretto Tycho sagomatore è attrezzato con una fessura nella quale far scivolare la sagoma della parte che si vuole illuminare  e permette di gestire l’emissione della luce con grande precisione.

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LI-FI: Light as Quanta
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