Artemide


London Clerkenwell Design Week 2014

Photo Report

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Artemide returns to Clerkenwell Design Week this month with a spectacular installation of its latest lighting designs by some of the world’s most renowned architects and designers.  The iconic Italian lighting specialists will be based on the Lighting Floor (3rd floor) of the Design Factory throughout the festival (20 – 22 May).

 

Artemide introduces lights from its new 2014 collection including Incalmo by Carlotta de Bevilacqua & Fabio Zanola, which cleverly incorporates clear and matt glass, blown in the company’s factory in Murano, and Meteorite by Pio & Tito Toso, which is cold pressed by an external mould to leave a delicate pattern imprinted on its glass surface.  Also among them are two of Jean Nouvel’s new designs for Artemide: Equilibrist, where simple geometrics and a delicate yet bold balance meet to create a future icon in lighting design, and Objective floor and table lamps which recall the style of a still or movie camera lens, illuminating objects at different distances by means of two LED light sources.

 

Experts in combining traditional techniques with the latest lighting technologies, Artemide will present a dedicated section of the stand to the Empatia collection by Carlotta de Bevilacqua & Paola di Arianello – winner of a Wallpaper* design award 2014 for “Best Transparency” – which incorporates hand-blown Murano glass and LED lighting.  Artemide worked closely with Venetian master glass blowers to create a craft object, each one entirely unique, whilst not compromising on light efficiency. The resulting Empatia combines a high performance LED light contained in a smooth glass dome, which plays with the subtle effects created by the densities and transparencies of the glass. Light is reflected without glare thanks to a transparent pipe which drives the light towards the glass diffuser.

 

Naoto Fukasawa’s Demetra table light will be showcased in a range of new colours.  The LED table light has a simple, slim outline with adjustable arm and head and touch dimmer, perfectly illustrating Fukasawa’s design philosophy: that simplicity of design brings harmony between the user, the object and its purpose.

 

Also on display will be the Microsurf wall light by Neil Poulton – the smallest version of Artemide’s popular Surf lamp ever made.  With its signature curve, the Microsurf is classically futuristic but now thinner and smaller without compromising on light emission.

 

Artemide remains at the forefront of new, cutting edge technologies, and this year it will offer visitors to the festival an opportunity to explore its new interactive catalogue which uses the latest in augmented reality technology.  By simply downloading the Artemide app on a tablet or smartphone and scanning the logos in the catalogue, visitors will be able to try out virtual versions of Artemide products in areas around their house or office.

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