Artemide supports Apritimoda to sustain the initiative that sees Milan as the main character of an event able to unite the culture and excellence of Made in Italy.
Design and fashion animate Milan’s economy and creativity, make the city a benchmark able to open up to international dialogue with deep roots and a special conjunction of culture and know-how, tradition and innovation.
Milan is the city of the project and the Artemide collections have always witnessed the best Italian design, vision, beauty, technology and high quality manufacturing.
Artemide supports culture in all its different expressions, believes in transversality and sharing of knowledge and innovation. It is an observatory on all issues that involve light and thanks to a profound know-how on manufacturing is capable of returning knowledge through doing. Exactly like the maison involved in the project Apritimoda, which on this occasion will reveal how this is done within their ateliers in the field of fashion.
Collaboration with Apritimoda is the confirmation of a synergic sharing of issues related to a local reality, Milan, which is open to the international, welcoming stimuli and reviving innovative solutions and ideas, being a driving force for innovation and the future.
The concept of openness as a cultural approach that Apritimoda wants to make more and more concrete is the heart of the values for Artemide that support the design tension for the future: culture, knowledge and competence combined with continuous experimentation and a shared vision.