ph. Aldo Soligno for INTERNI Magazine
On the occasion of NYCxDesign, Carlotta de Bevilacqua, Vice President & CEO of the Artemide Group, will play a leading role at the meeting “New York Architects Star in Material Immaterial” a talk on relations and synergies between the Italian design system and the US design business, promoted by Interni and the Consulate General of Italy in New York.
The meeting will take place on Friday, May 19 at 6:00 p.m. at the historical seat of the Consulate on Park Avenue. Speakers will include two architecture firms, BIG – Bjarke Ingels Group and SHoP Architects, that stand out in the international New York based design landscape.
These two entities, introduced by Francesco Genuardi, Consul General of Italy in New York, and by Gilda Bojardi, editor of INTERNI, will talk about their experience and personal-professional dynamics implemented in the design and setting-up of their installations on display at the Milano Design Week 2017.
Architect Carlotta de Bevilacqua, a major player during the evening, will share her experience on the relation between companies and designers, on the optoelectronic and mechanical research that makes up the foundation of a project, and on the value-sharing process that fuels it, focusing in particular on the relation between Artemide and the firm BIG. This cooperation gave life to the installation “Quick Brown Fox Jumps Over the Lazy Dog”, one of the main events at FuoriSalone, which will be described to the audience at the evening through direct reporting and video-interviews. The installation was set up using Alphabet of Light, a modular system conceived by BIG and designed by Artemide, made up of luminous linear and curved elements that create a new light font by writing the letters of the alphabet.
This intervention further confirms the close cooperation between Artemide and the great international design.