“Artemide through the lens of Pierpaolo Ferrari” is a story that display the Artemide products through original photographs of Pierpaolo Ferrari: real portraits that he applies not only the present and the future of the collection, but revisits the history of the most classic pieces.
Artemide has always worked with great photographers, Pierpaolo Ferrari is a choice of continuity but at the same time breaking.
It is a total change of expressive language that gives a very contemporary point of view of Artemide products thanks to decisive and characterizing use of color not just through the click of reality but also thanks to a look often humorous.
The photo exhibition opens in the Artemide showroom in Corso Monforte 19 during Milan Design Week.
Milan will be the first stop of a traveling tour that will visit major cities worldwide.