because the user can interpret the light in different ways.The lamp can hold different positions and orientations giving therefore great freedom of choice in monitoring the light. The intensity and wideness of the lit area are determined by the movement of the arm on three articulated joints that basically allows a 360° movement in all directions. This is possible also due to the extreme lightness of the structure and its circuits that feed the 84 LEDs. This translates into an absolutely flat (3mm thick) iconic shape. Its aesthetic is due to technical, constructive, electrical and structural reasons. Thus, the object is very simple but highly technological.