Artemide renews the collaboration started in 2015 with La Biennale di Venezia to support one of the most prestigious Italian and international cultural institutions in promoting new visions of art and architecture.
A choice that was dictated, as in past editions, by a shared value and affinity for topics between the culture of architectural design and the culture of light.
"Freespace", curated by Yvonne Farrell and Shelley McNamara, tells the story of the generosity and humanity of architecture in every context, respect for natural and artificial resources, freedom to share and involve people in the life of the spaces.
Artemide has always researched and designed for a Human and Responsible Light, not only for personal well-being but also to promote a new sustainable and social dimension for collective and urban spaces through an increasingly intelligent and interactive light capable of activating new connections and sharing data through an innovative energy infrastructure.
Today this path opens up to advanced forms of interaction between man, space and light in which technological innovation and sociological reflection are guided by a new photonic interpretation of light. A forward-looking project to develop solutions capable of improving the quality of life in the spaces we live in and that will inhabit future generations.
Artemide welcomes visitors with Solar Tree 2.0, one of the projects developed to open a dialogue with Smart Cities, an intelligent and latest generation platform capable of establish a personal connection with the individual user or with a city network for sharing data and energy.
Artemide's contribution is reflected not only as a sponsor, but also through lighting projects that support visitors' experiences along the exhibition's paths, indoors and outdoors.
The expertise, the emotional impact, the aesthetic and innovative value of his light are wisely declined in the collective and social environments: lighting projects that blend perfectly with the space and the nature that welcomes them in the exteriors and solutions from the scenic and iconic presence in the meeting interior spaces.
Artemide's ability to shed light is also expressed in the exhibition spaces of the two Special Projects of the 2018 Architecture Biennale: the Pavilion of Applied Arts in the Arms Rooms of Arsenale, created in collaboration with the Victoria and Albert Museum London, and the installation by the architects Sami Rintala and Dagur Eggertsson, at the Pavilion of Forte Marghera in Mestre.
In Forte Marghera's installation, on the other hand, the Ego Spot professional projectors are integrated by disappearing to give visibility only to the lighting effect that enhances it.