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Attila
Veress

Born in Transylvania in March 1990 and raised in the United Arab Emirates, he graduated in Industrial Design at the Istituto Europeo di Design (Milan) in 2011. His thesis was awarded an Honorable Mention at the 23rd Compasso d'Oro (Targa Giovani). After this experience, he continued his university studies
and graduated in a Master of Strategic Design at IED in 2012.

After graduation, he began a collaboration, with the Michelin starred chef Davide Oldani. In 2013, the 3M company offered him the opportunity to enrich his cultural background in the Milan Design Lab.

All these experiences led him to participate and win the first edition of the BMW Creative Lab, held in 2013. The coveted award gave him the opportunity to join BMW in Munich, and to work with a multidisciplinary team dedicated to creative projects related to the future of mobility.

A brief work experience follows for Guzzini, both inside the company in Italy and in the USA, Japan, France and Germany, with the aim of developing new projects.

His skills allow him to work in multiple fields of the design industry, creating important synergies between brands and the use of the product itself.

In 2015, he opened his studio in Milan and has since collaborated with some of the most important brands in the sector.

He is currently a design consultant for different international brands, dividing his time between product and strategic design.

Since his return to Milan he has been a professor of Product Design at the Istituto Europeo di Design.

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