Founded in 1998 in Milan by Cristiana Picco, Florian Boje, and Claudio Santucci, Giò Forma is a leading design, art, and architecture studio known for bold, multidisciplinary work in architecture, stage design, and immersive experiences.
From Expo 2015’s Tree of Life to the Maraya Concert Hall, the world’s largest mirrored building and The Chedi hotel in Hegra, Giò Forma has shaped global cultural landmarks with its innovative approach.
The studio collaborates across industries—architecture, hospitality, fashion, and entertainment—delivering standout projects for Gucci, Giorgio Armani, Versace, and Bulgari, as well as La Scala, the Bolshoi Theatre, and Sydney Opera House.
Its expertise spans concerts, luxury brand showcases, and major international events.
Now, Giò Forma and Strong by Form combine visionary design and material innovation to launch an acoustic panel collection, leveraging Giò Forma’s creative excellence and Woodflow’s unique flexibility to redefine aesthetics and performance in interior spaces.
